The Women’s Commission of the U.E.W chapter of the National Union of Ghana Students (NUGS) has organised an exhibition and entrepreneurship summit themed “Building Economic Independence” for students on October 7, 2016 at the J.N. Aryetey Auditorium.
The highly attended summit took student through entrepreneurial skills with the speakers imparting the audience with tips needed to become an entrepreneur and staying on top of their game.
A make-up artist, Ms. Emmanuella Bafo Baah, urged the students to identify their talent and develop it. She also encouraged them to do things that make them happy. She told them to make good use of the internet to market their brands and invest in themselves because working with their talent will earn them more than being employed to someone.
The Chief Marketing Officer for Databank, Mrs. Gillian Hammah, gave the participants ten branding tips for start-up business. She says, for starting a new business you need to first define the big idea, define the target client, get to know one’s competition, know oneself, define one’s competitive advantage, define your mission, vision and value, define your name and positioning, create a visual presentation, develop a marketing plan, and to desist from being mediocre.
Speaking on branding and packaging, a lecturer from the University of Education Winneba, Mr. Samuel Poatab, indicated that in starting up a business one should invest in branding and packing the products because that assures the customers of what they are buying.
The Sales and Marketing Officer for Databank; Mr. Albert Kusi presented on the topic how to start and grow your business. In his delivery, he noted that in starting a business, it was imperative for the individual to inculcate the winning attitude and never give up. He stimulated the minds of the participants to start small and grow big when setting up a business.
The day was not short of practical exhibitions as practical lesson on how to make shampoos, hand wash, antiseptic and pomade was carried out by Ms. Diana Ayitivie. Another practical lesson on beads making which was led by Ms. Helen Tetteh with the assistance of her team Ms. Lydia Akanbawa and Mr. Prince Osafo was demonstrated for the participants to learn.
Source: Media Relations Office